ABOUT US
VEGOBEARS are USDA organic, vegan gummies crafted for today’s
snackers—stylish, clean, and full of joy. With no artificial anything
and flavors that actually deliver, we make candy that looks as good
as it tastes.
MEET THE
MODERN GUMMY
CANDY, REIMAGINED.
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![Image [logo]](https://static.wixstatic.com/media/7a9399_2a22fab99e5f49f2917bdaef9e5da947~mv2.png/v1/fill/w_980,h_332,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/7a9399_2a22fab99e5f49f2917bdaef9e5da947~mv2.png)
WHOLESALE
ABOUT
FIND US
SHOP
HOME
![Div [et_pb_slide]](https://static.wixstatic.com/media/7a9399_83d6bfcbd7e944dd91102ab86bf1fa62~mv2.png/v1/fill/w_980,h_784,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/7a9399_83d6bfcbd7e944dd91102ab86bf1fa62~mv2.png)
1
2
3
4
BUY NOW
and a juicy chew.
brings big summer energy with natural flavors
blend of banana, pineapple, and strawberry
Like a stroll down Ocean Avenue, this sunny
SANTA MONICA
BUY NOW
the coast.
soft texture that captures the sweet side of
raspberry gummies with natural flavors and a
Laid-back and a little luxe—cherry and
MALIBU
BUY NOW
natural flavors that keeps things zesty.
spark of lemon, apple, and pineapple with
Bold and buzzy, just like the boardwalk. A sour
VENICE BEACH
![Image [dtq-swapped-img]](https://static.wixstatic.com/media/7a9399_7d25e69d1d004bc7a45c1415da7196db~mv2.jpg/v1/fill/w_799,h_1000,al_c,q_85,enc_avif,quality_auto/7a9399_7d25e69d1d004bc7a45c1415da7196db~mv2.jpg)
![Image [dtq-swapped-img]](https://static.wixstatic.com/media/7a9399_83537a553e3344549dac575fae226f31~mv2.jpg/v1/fill/w_799,h_1000,al_c,q_85,enc_avif,quality_auto/7a9399_83537a553e3344549dac575fae226f31~mv2.jpg)
![Image [dtq-swapped-img]](https://static.wixstatic.com/media/7a9399_c19a902fb8234aeea60b41498bebbec2~mv2.jpg/v1/fill/w_799,h_1000,al_c,q_85,enc_avif,quality_auto/7a9399_c19a902fb8234aeea60b41498bebbec2~mv2.jpg)
The landing page hero image does not clearly highlight the candy. Visual focus is placed on pink shoes instead of the product
The messaging emphasizes “reimagined candy” but does not explain HOW it is reimagined, particularly the use of organic or natural processes.
Visuals create a gender-biased impression, skewing the product toward a female audience.
There is little visual energy or engagement in the initial experience.
Product imagery is lackluster
The hero image appears dull and lacks contrast and visual excitement.
The candy does not appear appetizing.
Users must hover over packaging to see individual gummy images, creating unnecessary friction.
Scrollable images are not clearly indicated; there are no visual affordances to signal that more content is available.
Not all candy flavors are visible when users first land on the site, limiting immediate product discovery.
ORIGINAL
Santa Monica
Like a stroll down Ocean Avenue, this sunny blend of banana, pineapple, and strawberry brings big summer energy with natural flavors and a juicy chew.
Venice Beach
Bold and buzzy, just like the boardwalk. A sour spark of lemon, apple, and pineapple with natural flavors that keeps things zesty.
Malibu Foam
Laid-back and a little luxe—cherry and raspberry gummies with natural flavors and a soft texture that captures the sweet side of the coast.
OUR FLAVORS
Gummy Bears
ORGANIC X VEGAN
Lemon, Apple, Pineapple
VENICE BEACH SOUR
Cherry, Raspberry
MALIBU FOAM
Banana, Pineapple, Strawberry
SANTA MONICA SWEET
CONTACT
ABOUT
WHOLESALE
SHOP
HOME
FIND US
![Image [logo]](https://static.wixstatic.com/media/7a9399_02a2491ec4eb401f94362c904b805312~mv2.png/v1/fill/w_248,h_248,al_c,q_85,enc_avif,quality_auto/7a9399_02a2491ec4eb401f94362c904b805312~mv2.png)
ORGANIC X VEGAN
THE FRIENDLIEST OF BEARS
Meet VEGOBEARS® – USDA organic, vegan gummies crafted for today’s snackers—stylish, clean, and full of joy. With no artificial anything and flavors that actually deliver, we make candy that looks as good as it tastes.
Brand name is immediately visible and centered in the primary visual hierarchy
Emphasizes gummy bears as the candy type, while communicating that they are organic and vegan
Refreshed imagery with fun, playful visuals that incorporate nutrition emblems
Marketing imagery features the candy and visually plays off the “Malibu Foam” name
Each product line is surrounded by the fruits used to make the candy
Colors in the scenes complement and match the corresponding packaging
The larger center image creates a visual affordance indicating the images are scrollable
All product varieties and flavors are displayed
VEGOBEARS
UI REDESIGN
GOAL: To evaluate the landing page’s UI and marketing effectiveness, and identify opportunities to improve product engagement by leveraging Google’s Gemini and Whisk for AI-generated imagery.
Scroll within the sections below to view both the original and redesigned webpages, alongside my analysis provided in the margins.
WHOLESALE
ABOUT
FIND US
SHOP
HOME
CANDY, REIMAGINED.
Visuals create a gender-biased impression, skewing the product toward a female audience.
1
2
3
ABOUT US
VEGOBEARS are USDA organic, vegan gummies crafted for today’s
snackers—stylish, clean, and full of joy. With no artificial anything
and flavors that actually deliver, we make candy that looks as good
as it tastes.
MEET THE
MODERN GUMMY
1
2
3
4
BUY NOW
and a juicy chew.
brings big summer energy with natural flavors
blend of banana, pineapple, and strawberry
Like a stroll down Ocean Avenue, this sunny
SANTA MONICA
BUY NOW
the coast.
soft texture that captures the sweet side of
raspberry gummies with natural flavors and a
Laid-back and a little luxe—cherry and
MALIBU
BUY NOW
natural flavors that keeps things zesty.
spark of lemon, apple, and pineapple with
Bold and buzzy, just like the boardwalk. A sour
VENICE BEACH
Not all candy flavors are visible when users first land on the site, limiting immediate product discovery.
The landing page hero image does not clearly highlight the candy. Visual focus is placed on pink shoes instead of the product.
The hero image appears dull and lacks contrast and visual excitement.
There is little visual energy or engagement in the initial experience.
The messaging emphasizes “reimagined candy” but does not explain HOW it is reimagined, particularly the use of organic or natural processes.
Product imagery is lackluster
The candy does not appear appetizing.
Users must hover over packaging to see individual gummy images, creating unnecessary friction.
Scrollable images are not clearly indicated; there are no visual affordances to signal that more content is available.
ORIGINAL
Show Notations
Hide Notations
CONTACT
ABOUT
WHOLESALE
SHOP
HOME
FIND US
Gummy Bears
ORGANIC X VEGAN
Lemon, Apple, Pineapple
VENICE BEACH SOUR
Cherry, Raspberry
MALIBU FOAM
Banana, Pineapple, Strawberry
SANTA MONICA SWEET
THE FRIENDLIEST OF BEARS
Meet VEGOBEARS® – USDA organic, vegan gummies crafted for today’s snackers—stylish, clean, and full of joy. With no artificial anything and flavors that actually deliver, we make candy that looks as good as it tastes.
OUR FLAVORS
Malibu Foam
Laid-back and a little luxe—cherry and raspberry gummies with natural flavors and a soft texture that captures the sweet side of the coast.
Venice Beach
Bold and buzzy, just like the boardwalk. A sour spark of lemon, apple, and pineapple with natural flavors that keeps things zesty.
Santa Monica
Like a stroll down Ocean Avenue, this sunny blend of banana, pineapple, and strawberry brings big summer energy with natural flavors and a juicy chew.
Colors in the scenes complement and match the corresponding packaging
Brand name is immediately visible and centered in the primary visual hierarchy
All product varieties and flavors are displayed
Refreshed imagery with fun, playful visuals that incorporate nutrition emblems.
Emphasizes gummy bears as the candy type, while communicating that they are organic and vegan
Marketing imagery features the candy and visually plays off the “Malibu Foam” name.
Each product line is surrounded by the fruits used to make the candy
The larger center image creates a visual affordance indicating the images are scrollable
REDESIGN
Show Notations
​
Hide Notations
Scroll Me
Mobile
ORGANIC X VEGAN
Gummy Bears
ORGANIC X VEGAN
THE FRIENDLIEST OF BEARS
no artificial anything and flavors that actually deliver, we make
Meet VEGOBEARS® – USDA organic, vegan gummies crafted for today’s snackers—stylish, clean, and full of joy. With
candy that looks as good as it tastes.
Malibu Foam
Laid-back and a little luxe—cherry and raspberry gummies with natural
flavors and a soft texture that captures the sweet side of the coast.
OUR FLAVORS
Santa Monica
Like a stroll down Ocean Avenue, this sunny blend of banana, pineapple, and strawberry brings big summer energy with natural flavors and a juicy chew.
Bold and buzzy, just like the boardwalk. A sour spark of lemon, apple, and pineapple with natural flavors that keeps things zesty.
Venice Beach
Simplified the landing hero by removing product line titles and enlarging the ‘Shop Now’ button
Condensed the top menu into a hamburger menu, retaining the left-aligned logo
Updated visuals for a vertical layout, adjusting objects in each scene
Limited the number of nutrition emblems displayed
​
Updated spacing and margins for iPhone devices
Mobile
Updated spacing and margins for Iphone devices
Limited the number of nutrition emblems displayed
Updated visuals for a vertical layout, adjusting objects in each scene
Condensed the top menu into a hamburger menu, retaining the left-aligned logo
Simplified the landing hero by removing product line titles and enlarging the 'Shop Now' button