VEGOBEARS
UI REDESIGN
GOAL: To evaluate the landing page’s UI and marketing effectiveness, and identify opportunities to improve product engagement by leveraging Google’s Gemini and Whisk for AI-generated imagery.
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ORIGINAL
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Not all candy flavors are visible when users first land on the site, limiting immediate product discovery.
The landing page hero image does not clearly highlight the candy. Visual focus is placed on pink shoes instead of the product.
There is little visual energy or engagement in the initial experience.
The hero image appears dull and lacks contrast and visual excitement.
![Image [logo]](https://static.wixstatic.com/media/7a9399_2a22fab99e5f49f2917bdaef9e5da947~mv2.png/v1/fill/w_980,h_332,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/7a9399_2a22fab99e5f49f2917bdaef9e5da947~mv2.png)
WHOLESALE
ABOUT
FIND US
SHOP
HOME
CANDY, REIMAGINED.
Visuals create a gender-biased impression, skewing the product toward a female audience.
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ABOUT US
VEGOBEARS are USDA organic, vegan gummies crafted for today’s
snackers—stylish, clean, and full of joy. With no artificial anything
and flavors that actually deliver, we make candy that looks as good
as it tastes.
MEET THE
MODERN GUMMY
![Div [et_pb_slide]](https://static.wixstatic.com/media/7a9399_83d6bfcbd7e944dd91102ab86bf1fa62~mv2.png/v1/fill/w_980,h_784,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/7a9399_83d6bfcbd7e944dd91102ab86bf1fa62~mv2.png)
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BUY NOW
and a juicy chew.
brings big summer energy with natural flavors
blend of banana, pineapple, and strawberry
Like a stroll down Ocean Avenue, this sunny
SANTA MONICA
BUY NOW
the coast.
soft texture that captures the sweet side of
raspberry gummies with natural flavors and a
Laid-back and a little luxe—cherry and
MALIBU
BUY NOW
natural flavors that keeps things zesty.
spark of lemon, apple, and pineapple with
Bold and buzzy, just like the boardwalk. A sour
VENICE BEACH
![Image [dtq-swapped-img]](https://static.wixstatic.com/media/7a9399_7d25e69d1d004bc7a45c1415da7196db~mv2.jpg/v1/fill/w_799,h_1000,al_c,q_85,enc_avif,quality_auto/7a9399_7d25e69d1d004bc7a45c1415da7196db~mv2.jpg)
![Image [dtq-swapped-img]](https://static.wixstatic.com/media/7a9399_83537a553e3344549dac575fae226f31~mv2.jpg/v1/fill/w_799,h_1000,al_c,q_85,enc_avif,quality_auto/7a9399_83537a553e3344549dac575fae226f31~mv2.jpg)
![Image [dtq-swapped-img]](https://static.wixstatic.com/media/7a9399_c19a902fb8234aeea60b41498bebbec2~mv2.jpg/v1/fill/w_799,h_1000,al_c,q_85,enc_avif,quality_auto/7a9399_c19a902fb8234aeea60b41498bebbec2~mv2.jpg)
The messaging emphasizes “reimagined candy” but does not explain HOW it is reimagined, particularly the use of organic or natural processes.
Product imagery is lackluster
The candy does not appear appetizing.
Users must hover over packaging to see individual gummy images, creating unnecessary friction.
Scrollable images are not clearly indicated; there are no visual affordances to signal that more content is available.
Not all candy flavors are visible when users first land on the site, limiting immediate product discovery.
The landing page hero image does not clearly highlight the candy. Visual focus is placed on pink shoes instead of the product.
There is little visual energy or engagement in the initial experience.
WHOLESALE
ABOUT
FIND US
SHOP
HOME
CANDY, REIMAGINED.
Visuals create a gender-biased impression, skewing the product toward a female audience.
1
2
3
ABOUT US
VEGOBEARS are USDA organic, vegan gummies crafted for today’s
snackers—stylish, clean, and full of joy. With no artificial anything
and flavors that actually deliver, we make candy that looks as good
as it tastes.
MEET THE
MODERN GUMMY
![Div [et_pb_slide]](https://static.wixstatic.com/media/7a9399_83d6bfcbd7e944dd91102ab86bf1fa62~mv2.png/v1/crop/x_0,y_427,w_2048,h_784/fill/w_980,h_375,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/7a9399_83d6bfcbd7e944dd91102ab86bf1fa62~mv2.png)
1
2
3
4
BUY NOW
and a juicy chew.
brings big summer energy with natural flavors
blend of banana, pineapple, and strawberry
Like a stroll down Ocean Avenue, this sunny
SANTA MONICA
BUY NOW
the coast.
soft texture that captures the sweet side of
raspberry gummies with natural flavors and a
Laid-back and a little luxe—cherry and
MALIBU
BUY NOW
natural flavors that keeps things zesty.
spark of lemon, apple, and pineapple with
Bold and buzzy, just like the boardwalk. A sour
VENICE BEACH
The hero image appears dull and lacks contrast and visual excitement.
The messaging emphasizes “reimagined candy” but does not explain HOW it is reimagined, particularly the use of organic or natural processes.
Product imagery is lackluster
The candy does not appear appetizing.
Users must hover over packaging to see individual gummy images, creating unnecessary friction.
Scrollable images are not clearly indicated; there are no visual affordances to signal that more content is available.
ORIGINAL
Hide Notations